Loads of business owners fall into the trap of Random Acts of Marketing.

Let me explain what this means - and please don't think I'm judging your efforts!

A Random Act of Marketing is a marketing activity that is done without a clear strategy, goal or connection to a bigger plan. Instead of being part of a wider sales and marketing campaign strategy, time, effort and resources are thrown at a series of tactics that COULD work if they were joined up properly, but HAVEN'T worked yet because you're not looking at the bigger picture.

This is really easy to solve - it just needs a strategy, plan and a bit of commitment from you - and some guidance from an expert.

Let's see if you're committing Random Acts of Marketing in your business.

Take the Random Acts of Marketing Quiz

Need to Stop Random Acts of Marketing? Book a call

Join the Stop Random Acts of Marketing Membership for £79 p/m

I’m Rachel Allen and I help B2B business owners to

Stop Random Acts of Marketing

I’ve worked with business owners, consultants, and professionals who are brilliant at what they do, but marketing feels like an uphill battle.

Some are frozen in fear, some chase every shiny tactic, and others get by by "winging it" - but none of these approaches are sustainable.

That’s why I've created the 3 step approach to

help any B2B business owner to Stop Random Acts of Marketing.

Step 1: The Marketing Maturity Assessment will tell you

where you've got marketing blindspots.

Step 2: The Strategy Day will give you the clarity

and structure you need to build your marketing plan.

Step 3: The Membership will give you the support

and guidance you need to implement it.

It’s not about vague theory - this 3 step process will help you to

prioritise and take the action you need to take to

Stop Randm Acts of Marketing for good!

See How I Help B2B Business Owners Stop Random Acts of Marketing

My clients' success stories speak volumes about the impact of our work on their business growth.

Kevin Bricknall, Bricknalls PC Services

Since working with Rachel, I’ve seen a transformation not just in how I present my business, but in how it performs.

She helped me confidently increase prices and redesign my service packages in a way that felt aligned, compelling, and crystal clear to clients.

Her insights didn’t stop there — Rachel began reviewing my website with a sharp eye for improvement, and the ripple effect has been remarkable.

Sarah Smith,

Continual Improvement Ltd

Rachel went through our marketing strategy, looked over all our platforms and channels and provided me with a very comprehensive report, feeding back both what she feels we're doing well and identifying opportunities to improve.

We found this really invaluable and now have a clear idea of which areas we need to focus on, from some quick wins to longer-term plans.