say goodbye to random acts of marketing forever in 3 simple steps
Step 1: Marketing Maturity Assesment
We spend the day doing a complete review of every aspect of your marketing - including marketing strategy, lead generation and campaigns, digital and social channels, your budget, team and resources.
Step 2: Marketing Strategy Day
Working together, we take the recommendations from your Marketing Maturity Assessment to create your own marketing strategy, tailored to your business. You'll have clear messaging, know your audience on a deep level and spo the opportunities to grow your business.
Step 3: Ongoing implementation
& support
The Stop Random Acts of Marketing Membership gives you access to training materials and group coaching with me, so that you and your team can deliver your own marketing plan with your own team - but with expert support.
Step 1: Introducing the Marketing Maturity Assessment
It’s a forensic health check for your marketing. In just a few focused hours, we’ll work through every part of your marketing ecosystem and pinpoint what’s working, what’s not, where your biggest growth opportunities lie.
Clear goals that tie marketing activity to your commercial targets.
A revenue roadmap so you know where new business will come from.
Sharper positioning to make your services more compelling.
Practical fixes to the tools you need to make your marketing more effective.
A deep review of your CRM, lead tracking, website, SEO, email, social.
The process and tools you need to do your own lead generation
A monster blueprint tailored for your business.
The mother of all spreadsheets packed with recommendations, prioritised so you know exactly what to do next.
Step 2: Marketing Strategy in 1 day!
Value Proposition - Nail the way you talk about your services so clients instantly “get it” (and want to buy).
Content Pillars – Create the foundations for consistent, confident content that never leaves you stuck for ideas.
Stakeholder Map – Identify the decision-makers, influencers, and gatekeepers who matter most.
Client Personas – Get crystal clear on who you’re targeting and how to reach them.
Client Problems – Uncover the challenges, objections, and triggers your clients face so your marketing resonates.
Competitor Battlecard – Review your closest compeititors to see how you need to show up in the market to beat them!
By the end of your Marketing Strategy Day, you’ll:
Know exactly what to say, who to say it to, and how to say it.
Have the content pillars and client insight to keep your marketing flowing.
Walk away with a strategy designed to help you grow — not overwhelm you.
Step 3: Implementation & Support
Introducing the Stop Random Acts of Marketing Membership
A guided programme with the complete Marketing Strategy blueprint, so that you can build your own strategy, plan and implement best practice in a way that’s bespoke for your business.
Strategy Blueprint → Build your own bespoke strategy using templates, video content, and prompts and templates.
Marketing Plan → Create a practical, personalised plan that keeps you consistent and accountable - a plan that you can deliver yourself without the hassle and cost of hiring.
Weekly Hot Seat Coaching → Join live group calls to get unstuck, get answers, and get the work done. I can keep you accountable, I can review your work and answer your burning questions.
Skill-Building Content → Learn how to launch a new service, grow your personal brand and create content.
Master the marketing tech → Build your skills and knowledge about SEO, email marketing, CRM, Google Business Profile.
Accountability + Support → No more “I’ll get to it someday.” You’ll have the structure and guidance to actually do the stuff that moves your business forward and builds long-term, sustainable growth.
Got a question? Ask me anything....
What exactly is a Marketing Maturity Assessment?
Think of it as a “health check” for your marketing. It’s a structured deep dive into your strategy, campaigns, channels, and resources — with practical recommendations you can action right away.
I already have marketing running — do I still need this?
Yes. Even if you’re doing “something,” the Assessment will show you what’s working, what’s wasted effort, and where to focus for maximum results.
Isn’t this just a fancy name for a Marketing Audit?
Pretty much — but better. The word ‘Maturity’ really helps you to see where you are now and how much more you need to put in to get to where you want to be. You don’t just get a review, you get a prioritised action plan, competitor insights, and the support to build a strategy that sticks.
What happens after the Assessment?
You’ll have a full blueprint to follow. Most clients move into the Stop Random Acts of Marketing Membership to keep the momentum going with training, templates, and weekly coaching.
Will it be overwhelming?
You’ll get a lot of recommendations (yes, there’s a monster spreadsheet!) but I’ll guide you in prioritising what matters most, so you don’t get stuck in “too much to do” mode. You’ll know what to prioritise and there will be loads of resources available to help you get moving quickly.
Do I need to do a Marketing Maturity Assessment first?
It’s the best starting point, because it gives us the data and insights to build your strategy on. But if you haven’t done one yet, we can discuss whether a Strategy Day alone will give you what you need right now.
Is this just another day of theory?
Not at all. The Strategy Day is practical and tailored to your business. You’ll walk away with a clear value proposition, content pillars, client personas, and a stakeholder map you can actually use — not a pile of notes gathering dust.
What if it feels overwhelming?
I’ll guide you through the process step by step, and together we’ll prioritise what really matters. By the end of the day, you’ll have clarity, confidence, and a plan you can implement straight away.
Can my team join the session too?
Yes — if you have team members involved in marketing, sales, or client delivery, they’re welcome to join. Having the right people in the room often makes the strategy even stronger.
What happens after the Strategy Day?
You’ll leave with a complete strategy to implement. Many clients then join the Stop Random Acts of Marketing Membership for ongoing support, training, and accountability to make sure the plan actually gets done.
I’m Rachel Allen and I help B2B business owners to
Stop Random Acts of Marketing
I’ve worked with business owners, consultants, and professionals who are brilliant at what they do, but marketing feels like an uphill battle.
Some are frozen in fear, some chase every shiny tactic, and others get by by "winging it" - but none of these approaches are sustainable.
That’s why I've created the 3 step approach to
help any B2B business owner to Stop Random Acts of Marketing.
Step 1: The Marketing Maturity Assessment will tell you
where you've got marketing blindspots.
Step 2: The Strategy Day will give you the clarity
and structure you need to build your marketing plan.
Step 3: The Membership will give you the support
and guidance you need to implement it.
It’s not about vague theory - this 3 step process will help you to
prioritise and take the action you need to take to
Stop Randm Acts of Marketing for good!
My clients' success stories speak volumes about the impact of our work on their business growth.
Kevin Bricknall, Bricknalls PC Services
Since working with Rachel, I’ve seen a transformation not just in how I present my business, but in how it performs.
She helped me confidently increase prices and redesign my service packages in a way that felt aligned, compelling, and crystal clear to clients.
Her insights didn’t stop there — Rachel began reviewing my website with a sharp eye for improvement, and the ripple effect has been remarkable.
Sarah Smith, Continual Improvement Ltd
Rachel went through our marketing strategy, looked over all our platforms and channels and provided me with a very comprehensive report, feeding back both what she feels we're doing well and identifying opportunities to improve.
We found this really invaluable and now have a clear idea of which areas we need to focus on, from some quick wins to longer-term plans.
07704 170822
Let's connect
Privacy Policy
Terms & Conditions
LinkedIn